(Last edited 12/2019) JOHANNA VUORENSOLA
Experienced Strategy Director
I'll hunt down the insight that truly resonates and fine-tune the creative brief that inspires the team to design unique creative concepts and world-class executions that make our clients shine.
International business and marketing graduate, who developed a deep passion for creative challenger brands, while helping building Finland’s third mobile operator’s awarded success story through courageous advertising and customer-centric marketing in all media spaces.
Eventually got snagged to the agency side of the table, and fell in love with the endless possibilities of exercising my creative curiosity to benefit different fields of businesses.
I get my energy kicks from other people and being able to solve their challenges with the shared knowledge of me and my talented colleagues. What excites me even more, is to be able to present an insight, strategy or big idea, that is unexpected and one that inspires us to come up with great creative executions, while being spot-on for the audience and on-strategy for the client. Every brief is an opportunity to make this world slightly better.
At best, it feels like those presentations write and sell themselves, since everyone on the team is so inspired and enthusiastic and can perform at their best. I always aim for this to happen.
Check some of my cases to get to know more of my thinking.
SKILLS
Specialised in creative planning, development, direction, facilitation, design and deployment in branding and marketing communication strategies and creative concepts in traditional, digital, social and content space. +15 years of awarded global, local and regional agency account directing, creative strategy planning and marketing management expertise in both B2C- and B2B-fields.
Work History
Creative Strategist
Valve
Mar 2017 –>
Lead Strategist /Account Director
Valve Group / Folk Finland
Aug 2016 –>
Account Director / Creative Strategist /Planner
Havas Worldwide Helsinki
(former name: Euro RSCG Oy)
Oct 2008 – Jul 2016
Account Manager
Euro RSCG Oy
Oct 2007 – Nov 2008
Marketing Manager
DNA Finland Oy
Aug 2005 – Oct 2007
Marketing Manager
Finnet Ltd
Aug 2003 – Mar 2005
Marketing Planner
Finnet Com Oy
(former name: RSL Com Finland Oy)
Aug 2003 – Aug 2004
Marketing Planner/Product Marketing Coordinator
RSL Com Finland Oy
Sep 2000 – Aug 2003
Education:
Aalto University (former Helsinki School of Economics)
International Marketing, International Business,
graduated 2000
University of Florida – Warrington College of Business, International Marketing, Consumer Behavior
1999 University of Helsinki – Open university,
Journalism, communications systems, principles and ethics, organizational communication and culture
1996
Select Clients
Nokia, mobile phones and network software
F-Secure, cyber security
Microsoft, mobile phones
Domino, Fanipala, biscuits
Sinebrychoff, beverages
YIT, construction company
IBM Nordics
WWF
SPR, Finnish Red Cross
Kraft Foods, snacks
YK-liitto, UN Association of Finland
Syöpäjärjestöt, Finnish Cancer Association
Ilmarinen
Meira
Nissen, optician chain
Instrumentarium, optician chain
Amer Sports
Okmetic, silicon wafer manufacturer
Coca-Cola
Nutricia Baby food
Veho, car importer
Pfizer
Novartis
UPM, forest-based bioindustry company
Olvi brewery, wellbeing drinks and alcoholic beverages, energy drink
VTT, Technical Research Centre of Finland Ltd
Finnkino, Finnish and Baltics movie theater chain
Huom!, real estate chain
MTV, commercial television station
Lasinen Lapsuus, A-Clinic Foundation’s child program
Invalidisäätiö, foundation behind vocational education and career services through
Live Palvelut brand
Ingman, ice creams
Mercedes-Benz
L’Oréal Paris
Garnier
Vichy, pharmacy cosmetics
United Bankers, private banking
Amadeus, travel software
dna, mobile operator
- Welho, cable tv
- underlined brands have links to their cases
Awards
- Vuoden Huiput, several awards and shortlists,
- Voitto, several awards and finalists,
- Grand One, Grand Prix, Viral of the year x 3, several finalist awards and shortlists,
- Eurobest
- Cannes Lions, National Diploma, viral
- New York Festivals
- Effie
- Golden Drum
- Kultajyvä
- Epica
- Golden Drum
- EACA Care Awards
- Several projects chosen for Euronews global prime time vieving & Act Responsible collections and school books